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Project topics and materials on "Importance of marketing"

  • 1. IMPACT OF PUBLIC RELATIONS ON MARKETING OF BANKING SERVICE

    » ABSTRACT This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs department that performs public relation fun...Continue Reading »

    Item Type: Project Material |  50 pages |  8,821 engagements | 

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