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Project topics and materials on "Outdoor"

  • 1. INFLUENCE OF OUTDOOR ADVERTISING ON THE CONSUMERS

    » ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines the influence of outdoor advertising on its publics with a case study of Ikeja City Mall in Lagos st...Continue Reading »

    Item Type: Project Material |  50 pages |  5,389 engagements | 

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